I'm equal parts planner and golden retriever.

I love a color-coded calendar, get way too excited about home projects, and firmly believe every salon deserves a mini porch goose with a seasonal wardrobe. (Mine does. Her name is Sally)

Outside of the salon, life is wonderfully full- I mean full full. My husband and I are raising three incredible kids, dreaming about building our forever home, and trying to soak up every season along the way. Most mornings start early, most days end around the dinner table, and there's almost always another idea waiting in the Notes app on my phone.

I genuinely love creating things. Sometimes that's redesigning a room in my house. Sometimes it's building a better experience for my clients. Other times, it’s trying something new on my mannequin head. Whatever it is, I love thoughtful details that make people feel welcomed, cared for, and just a little happier than they were before.

Hair may be what brings women into my chair, but it's rarely the only thing we end up talking about. Somewhere between the coffee, the color, and deciding whether the goose needs a new sweater, we've usually solved at least one problem, swapped vacation recommendations, laughed a lot, and made a plan for your next visit.

Those relationships are my favorite part of this job.

hi! I'm samantha

No two women live the same life, so I don't believe they should have the same hair routine.

Some of my guests love coming in every six weeks. Others prefer appointments only a few times a year. Some are embracing their gray. Others want a little more coverage. Some love the added fullness extensions provide, while others simply want rich, dimensional color that grows out beautifully.

There isn't one right way to do hair.

There is only the right way for you.

This is why every appointment starts with a conversation, not jumping right into a formula.

We'll chat about your goals, your lifestyle, how much maintenance feels realistic, and what you want your hair to feel like long after you leave the salon. From there, we'll create a personalized Hair Plan that's designed specifically for you.

I want getting your hair done to feel easy.

No wondering what to book.

No guessing when it's time to come back.

No feeling like you're starting over every appointment.

Only a plan that's personalized to you, healthy for your hair, and designed to fit your life.

Beautiful hair is part of it.

But if you leave feeling more confident, more cared for, and with a clear plan for where we're headed next...

Then we've done exactly what we set out to do.